Imagine foregoing face moisturizer for 20+ years

Why treat your vulva differently?

SHOP CRÈME DE LA VIE

Woman holding a bottle of skincare product near her face.

Imagine foregoing face moisturizer for 20+ years

Why treat your vulva differently?

SHOP CRÈME DE LA VIE

Woman holding a skincare product near her face.
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They say dryness is inevitable.

We say, they’re wrong.

Postpartum, menopause, or even medications can bring on painful dryness and it’s not going away on its own.


Crème de la Vie is the only gynecologist and dermatologist approved formula with a mineral rich complex to revitalize and strengthen your most intimate skin.

Woman holding a skincare product near her face, alongside descriptive benefits labels.

They say dryness is inevitable.

We say, they’re wrong.

Postpartum, menopause, or even medications can bring on painful dryness and it’s not going away on its own.


Crème de la Vie is the only gynecologist and dermatologist approved formula with a mineral rich complex to revitalize and strengthen your most intimate skin.

SHOP CRÈME DE LA VIE

Woman holding skincare cream bottle labeled 'Crème de la Vie' with descriptive benefits listed.

Why Crème de la Vie?

Why Crème

de la Vie?

We examined the various changes our vulvar tissues undergo due to hormonal shifts and identified clinically backed ingredients best suited to support these changes.

(re)moisturize

Close-up of fresh aloe vera leaves with a droplet of gel.
A cluster of bright orange berries with green leaves.
Clear, glossy gel texture with bubbles on a white background.

A loss of estrogen leads to less moisture, resulting in uncomfortable dryness and atrophy.

Crème de la Vie uses clinically studied ingredients like sodium hyaluronate (often prescribed as an alternative to topical estrogen), aloe, and sea buckthorn oil to deeply hydrate these delicate tissues, reduce vaginal pain, as well as protect against infections.

(re)mineralize

Newspaper background with an abstract pattern featuring the letter 'Zn'.
'Abstract copper texture with a dark green background and 'Cu' text overlay.'
The element symbol 'Mg' overlaid on a background of ice crystals.

Studies show that with age, important minerals like zinc and copper levels in our vaginal tissues decline.

Crème de la Vie is the only vulva moisturizer that uses a unique mineral complex including zinc, copper, magnesium, and calcium PCA to strengthen vulvar tissues, boost collagen production, and promote elasticity.

Clinically Proven Results

Clinically

Proven Results

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89%

with severe sexual discomfort reported meaningful improvement

100%

reported relief from dryness and discomfort after 7 days

97%

reported an increase in their body confidence

100%

reported it felt soothing upon application

This third-party clinical study included 30 women from ages 18 - 65 with vulvovaginal discomfort. Volunteers applied product twice daily during a 28-day period.

“I thought dryness was another symptom I would have to learn to live with. Until I found Crème de la Vie.”

"I NEVER KNEW MY LADY PARTS COULD FEEL THIS GOOD"

"I love this so much - I can't imagine ever going without it."

What's inside...

SEA WATER EXTRACT

Rich in minerals, helps to hydrate, soothe, and strengthen the skin barrier.

Turquoise ocean waves with white foam.

SEA WATER EXTRACT

Rich in minerals, helps to hydrate, soothe, and strengthen the skin barrier.

Aerial view of turquoise ocean waves and frothy white patterns.

COPPER GLUCONATE

Promotes collagen and elastin production, contributing to skin firmness and elasticity.

Abstract texture with copper and turquoise elements creating a marbled, organic pattern.

& What's not

SILICONES

GLYCERIN

HORMONES

ALCOHOLS

FRAGRANCE

PARABENS

SILICONES

GLYCERIN

FRAGRANCE

HORMONES

ALCOHOLS

PARABENS

Lubricant vs Moisturizer

Do you need both?

Understanding the differences between these products can significantly improve your comfort and quality of life. While lubricants (like our Aureum) are designed for intimacy, vulva moisturizers like Crème de la Vie offer daily, long-term relief. 


Think of your vulva moisturizer like your facial moisturizer (to be used daily, morning and night), and your lubricant like your makeup primer (to be used, well, whenever you put on makeup).

Two cosmetic products on a textured surface, featuring red and beige packaging.

Lubricants

Vulva Moisturizers

PURPOSE

Designed to provide short-term relief during sex

Provides daily, lasting hydration to vulvar tissues

BENEFITS

Provides immediate lubrication to reduce friction and discomfort

Offers long-term hydration, soothing the skin and preventing dryness

APPLICATION

Safe to use on the vulva and inside the vaginal canal

Safe to use on the vulva and vaginal opening

DURATION

Short-term, during sexual activity 

Long-lasting, continuous hydration of the vulva

REGULATION

Class II Medical Device and regulated by the FDA

A cosmetic like a facial moisturizer 

"What surprised me is how important it is to use both a moisturizer and a lubricant. The lubricant is great for intimacy, but it's even better when applied to soft, hydrated skin. So important to have a good foundation to work with. I don't ever want to be without my estrogen cream, Aureum lubricant, and now Crème de la Vie!"

"What surprised me is how important it is to use both a moisturizer and a lubricant. The lubricant is great for intimacy, but it's even better when applied to soft, hydrated skin. So important to have a good foundation to work with. I don't ever want to be without my estrogen cream, Aureum lubricant, and now Crème de la Vie!"

Take care,

*down there*

Your future self will thank you.

Two bottles of Crème de la Vie hydrating vulva moisturizer.

Crème de la Vie

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The Duet

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A skincare set includes a cream, moisturizer, and a white applicator.

Golden Hour Kit Luxe

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Take care,

*down there*

Your future self will thank you.

Moisturizer bottle and box labeled 'Crème de la Vie' and 'Hydrating Vulva Moisturizer.'

Crème de la Vie

Two skincare product bottles, a white pump and an orange tube, on a plain background.

The Duet

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A set of skincare and personal care products on display.

Golden Hour Kit Luxe

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